Apple has launched 3 new iPhone ads. This moves away from the past catch phrase and introduces a new one – ‘If you don’t have the iPhone’.
The 3 new ads launched on Apple’s site and on it’s Youtube page trumps what you would miss if you don’t have an iPhone.
This is intelligent as the iPhone’s strength not only lies in it’s hardware but more so on the ecosystem around it. Here are the 3 new ads.
If you don’t have an iPhone, you don’t have iBooks – you don’t have your favorite books in your pocket.
If you don’t have an iPhone, you don’t have an iPod in your phone – with your music and with your playlists.
If you don’t have an iPhone, you don’t have the App Store – the world’s largest selection of apps.
I couldn’t find a video embed for this, check it out here.

